AiSewak
Government of Uttar Pradesh · Scheme Adoption Platform

योजना दीदी

हर पात्र परिवार तक — हर योजना.

An AI video assistant that calls, listens and guides — so every eligible household in Uttar Pradesh discovers, applies for and actually receives the schemes meant for them. In their language, on any phone, with zero paperwork confusion.

flagship schemes covered
8+
flagship schemes covered
districts, one platform
75
districts, one platform
no queue, no office hours
24×7
no queue, no office hours
web search on official portals
Live
web search on official portals

The last mile of welfare is a conversation nobody is having

Uttar Pradesh runs India's largest welfare machinery. The gap isn't the schemes — it's the journey from “eligible” to “benefit received”.

Awareness

Citizens don't know what they qualify for

Hundreds of Central and UP schemes, spread across eDistrict, SSPY, PM portals and departments. Most eligible households hear about schemes informally — or never.

Drop-off

Applications start but don't finish

eKYC pending, missing Khatauni, wrong counter, portal errors — a large share of started applications are abandoned before benefit.

Opacity

No one knows where it stalls

Status lives in portals citizens can't navigate, and adoption data reaches decision-makers quarterly — too late to fix a failing block.

From one phone call to benefit credited

One call — or a missed call

Outbound voice campaigns, a missed-call number, WhatsApp, or this web video call. The citizen just speaks — Hindi or English, no app, no reading.

Two-minute eligibility profile

Age band, occupation, district, family situation. योजना दीदी matches the profile against scheme rules and names what the household likely qualifies for.

Documents + exact next step

Which papers, which counter — eDistrict, Jan Seva Kendra, tehsil, bank. She can even check the latest announcements live on official portals mid-call.

Follow-up until benefit lands

Every conversation logs structured data: who asked, what matched, what's pending. Reminders and callbacks close the loop — and dashboards show the CM's office where adoption stalls.

Flagship schemes, one voice

Live in the demo today, with live web lookups on official portals. The platform is scheme-agnostic — a new GO becomes a new conversation in days, not months.

Agriculture

PM-KISAN सम्मान निधि

₹6,000 / year to farmer families — eKYC at any CSC

Health

आयुष्मान भारत PM-JAY

₹5 lakh / year cashless health cover · now all 70+ citizens

Housing

PM आवास योजना (शहरी)

Up to ₹2.67 lakh interest subsidy under CLSS

Housing

PM आवास योजना (ग्रामीण)

~₹1.20 lakh staged assistance for pucca house

Housing · UP

मुख्यमंत्री आवास योजना

₹1.20 lakh for urban poor outside PMAY coverage

Agriculture

फसल बीमा (PMFBY)

Crop insurance at 1.5–2% premium, claims via DBT

Social Welfare · UP

सामाजिक पेंशन

Old-age, widow & divyang monthly pensions via SSPY

Services · UP

eDistrict प्रमाणपत्र

Income, caste, domicile certificates — 360+ services online

Live · Browser demo

अभी योजना दीदी से बात करें

Click and role-play a UP citizen. योजना दीदी first asks which language you'd like — Hindi or English — then stays in it for the whole call. She matches you to schemes — PM-KISAN, आवास, आयुष्मान, पेंशन, फसल बीमा — explains documents and where to apply, can look up the latest announcements live on official portals, and notes your details for a callback. Allow microphone access when prompted.

Click to start a video call

योजना दीदी identifies itself as an automated AI assistant — never a human officer, minister, or the Chief Minister. It never promises an approval, amount, or timeline, avoids all political talk, and never asks for your full Aadhaar, bank, or OTP.

Built for government — compliance first

AI-disclosed, always

Declares itself an automated assistant on every call. Never impersonates an officer, a minister, or the Chief Minister.

Privacy by design

Never asks for full Aadhaar, bank account, OTP or passwords. Collects only name, district and a callback number — with consent.

Official sources only

Quotes verified scheme facts; live lookups restricted to government portals. Approval, amounts and timelines are always deferred to the department.

Every call scored

Automated compliance evaluation on 100% of conversations — not a sample. Transcripts and structured outcomes audit-ready.

For the CM's office

Every conversation becomes governance data

75-district adoption heat, scheme funnels, time-to-benefit and language analytics — generated automatically from the same calls that serve citizens. See the command center the Chief Minister's office would review every Monday.

Open the CM Command Center →

75

districts tracked

68.4 L

households reached*

₹1,120 Cr

benefits disbursed*

26 days

time-to-benefit*

*Illustrative pilot-design figures

Pilot in weeks, statewide in phases

Phase 1 · Pilot

2 districts

Lucknow + Sitapur (one urban, one rural). 8 flagship schemes, voice + WhatsApp flows, eDistrict/SSPY deep links. Validate KB, measure baseline adoption lift.

Phase 2 · Rollout

All 75 districts

Standardized scheme-KB templates, call-center copilot for officers, district dashboards live for DMs and CDOs.

Phase 3 · Statewide scale

Full Uttar Pradesh

Predictive beneficiary targeting, GO change tracking, rich analytics for the CM's office, line departments and MLAs.

Built on the AiSewak platform already running live voice agents for education, agriculture, MSME and citizen-grievance programmes — and the योजना ताई scheme copilot for Maharashtra.