Dashboard

Citizens in Master List

48,210

▲ 3,120 this week

Calls Placed (30d)

21,540

▲ 12% vs prev

Reach Rate

63.4%

▲ 2.1 pts

Avg. Sentiment

-0.18

▼ 0.05 (more negative)

Daily call volume & reach

Last 14 days

Sentiment trend

-1 negative · +1 positive

Active campaigns

View all

Campaign	Segment	Agent	Progress	Status

Upload a citizen list

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Required: Name, Age, Gender, Phone, Ward, Booth, District, Constituency, City, State, Locality

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Rows are de-duplicated on phone number and merged into the master citizen list.

Uploaded lists

5 sources · 48,210 unique

Source file	Rows	New	Status

Master citizen list

Showing 8 of 48,210

Name	Age	Gender	Phone	Ward	Booth	Constituency	City

Segment builder

Live count updates as you add rules

Segment name

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Matching citizens

3,210

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Preview

Composition of this segment

Ward 1218–25Female

Saved segments

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Segment	Rules	Citizens	Campaigns	Updated

Agent configuration — Asha

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Objective

Collect & classify grievances

Voice / Language

Female · Hindi, Marathi

Max call duration

4 min

Post-call analysis

Issue category, severity (1–5), sentiment, summary

Fallback

Voicemail drop + SMS link

Compliance

DND check · consent intro · 9am–7pm window

Water Grievance Drive — Ward 12

Segment

Young Women — Ward 12 · 3,210

Agent

Asha (Grievance Intake)

Status

Running · 57% complete

Calling sequence (retry ladder)

First callT+0

→

Retry 1+30 min

→

Retry 2+6 hours

→

Retry 3+24 hours

→

Retry 4+48 hours

All campaigns

+ New campaign

Campaign	Segment	Agent	Sequence	Status	Action

CampaignAll campaigns

SegmentAll segments

AgentAll agents

DispositionAny

From date

Min durationAny> 30s> 1 min> 2 min

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Citizen	Segment	Agent	Date / Time	Duration	Disposition	Top issue	Sentiment

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Supporters vs Critics Supporters vs CriticsSplits the group by how they spoke on the call: supporters (positive), neutral, and critics (negative).You want the green (supporters) share to grow.

Issue Priority — what to fix first Issue Priority IndexRanks problems by how often they come up, how serious they are, and how upset people feel — a “fix this first” list.Start at the top of the list.

ranked by reach, severity & how upset people are

Cohort drilldown

Sentiment heatmap — cohort × issue

NegativeNeutralPositive

Booth & locality hotspots

most negative within scope

Emerging-issue radar

14-day sentiment velocity · ▲ = worsening

Swing-booth ranking — where to send the ground team Swing-booth scoreHow much a booth is worth contesting — high when the race is close, lots of voters are still undecided, and we can actually reach them.Red “Prioritise” booths give the most votes per door-knock.

booths ranked by best return for your ground effort

A booth scores high when three things line up: the race is close, lots of voters are still up for grabs, and we can reach them by phone.

SupportUndecidedAgainst

Stronghold-erosion alert Stronghold-erosion alertFlags your safe booths that are quietly losing support over the last few weeks — the easy-to-miss problem that costs seats.Defend these before they slip into a toss-up.

safe booths where your base is slipping

Actionable insights

modelled impact within scope

Cohorts you’re tracking

segments created from insights → measure the outcome

Treated cohort

Sentiment trajectory

treatment vs. holdout (control)

Composition: before → after

treatment group

Issue-level movement

sentiment & mention share, baseline → re-measured

Attribution

treatment lift minus holdout lift

Goal burn-down

progress to target