AI Ethics Guidelines

Disclosure

Our voice agents identify themselves as AI at the start of every conversation. We do not build agents that pretend to be human.

Consent & compliance

Outbound calling follows TRAI regulations and do-not-disturb preferences. Election-period deployments follow Election Commission of India norms, including model code of conduct requirements.

Data minimisation

Agents collect only the information needed for the programme they serve. Call data belongs to the client programme and is never repurposed or sold.

No manipulation

We decline use cases built on deception, voter suppression, impersonation of candidates or officials, or targeted misinformation — regardless of client.

Human escalation

Every deployment defines a path to a human: complex grievances, distress signals and repeated failures are routed to people, not left to the bot.